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rrdesignshop at the national stationery show

collage of our booth and signage for the national stationery show held in may 2012 in new york city.

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With less than 50 days to go, I am making progress on the designs of my cards for the New York Stationery Show. Inspiration hits at the oddest hours, and it seems 3:00 am is when my brain is most active, pumping out ideas for yet more letter pressed cards. My booth design is in process — metal pipes, wire and clamps are the integral pieces; a huge 10′ x 8′ “tinker toy” as my boyfriend has referred to it. Today, looking at NY Magazine’s Design issue online, I found a gray rug with fun letters scattered across it; perfect. Now I have to figure out the logistics of picking it up in Soho and getting it to the show. On Friday, I will be creating the exterior cover of my show catalog with various size letters — a random assortment of metal and wood type. I still have to design my business cards and get the final files to my web programmer so that my card site can be built. I am surprised, though, that I am not overwhelmed by all of these tasks — it seems I have been able to navigate my priorities, week by week, and even with the month of May waving at me on the horizon, I feel confident all will be completed and look great.

The National Stationery Show is in May (Booth #1866) and while that seems like a few long months away, time is advancing quickly. I have a tremendous amount of creative to accomplish between now and then! New cards are being dreamed up every day— my Valentine’s were just letterpressed in fireball red ink yesterday, and we will be busy pressing more! In addition to cards, I also want to design two calendars and small unique packages that house groupings of cards, which many friends and fans have requested. It’s exciting! I do enjoy the challenge and know my cards are beautifully different from most that are currently for sale in the retail universe. High-end boutiques and small shoppes are my target, where the hand crafted art of letterpress is truly appreciated by owner and customer alike.

My new website is in production — a simple, friendly online shop where retailers and individuals can purchase cards and fun little promos. Production of my booth begins soon as well — I have my color palette and an industrial feel seems to be what is evolving! Bursts of hot pink, yellow and orange will be sprinked throughout, but, of course, the main focus will be the product.

In the coming weeks I will be posting photos of more cards as they are designed and letterpressed.

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