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With the 2013 Stationery Show ready to begin in five days, I have officially shipped my last box of cards, catalogs and calendars. As much as I plan, it always feels like a marathon the last few weeks and days leading up to our departure to NYC. My to-do list was never-ending in April and early May. Design booth banner: done. Design card catalog: done. Design NSS mailers: done. On Friday night I was still designing cards — ideas were baking, and I wasn’t going to be happy until they were created, printed, paired with a bright envelope and sleeved. As stressful as this show can be, I also find it creatively inspiring. Some of my best work is done on deadline, and I am always amazed at how much creative I do produce when I am super-busy!

We invite buyers and retailers to booth 1966 to check out all of our fun cards. It’s going to be a great show!

NSS Collateral mailed 5.14

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This year at the National Stationery Show, RR Design Shop is proud to present three card designs (with many more in the works) celebrating Mexican American and Latino culture. Our Cinco de Mayo, Quinceañera and our Dia de los Muertos (Day of the Dead) cards are creative, extracting the color palettes and design inspiration from these cultural traditions. Living in San Diego, there is a tremendous design influence from Mexico — I love the bright colors used for the celebration of Quinceañera (celebrating a girl’s fifteenth birthday)— neon orange, teals and hot pinks and purples. When I was in Austin, I fell in love with the little sugar skulls and marigolds placed on altars, showcased in yellows, reds and purples. They are designed to celebrate Dia de los Muertos, a holiday on November 1+ 2; two days of remembrance of friends and family who have died. Visit us at booth 1966 to see how we are honoring many different cultures through design, typography and letterpress.

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This year for the 2013 National Stationery Show, we have integrated some beautiful still life photography into our booth design and catalog. Our images echo the original look of our cards, evoke an memorable connection to our brand and communicate our strong aesthetic of beauty and creativity. Pops of color from fresh flowers, brightly patterned dinner plates and mercury glass ornaments all come to play! I love flea markets and have collected many frames, cake plates, rulers, coins, spoons, dice, wooden letters & numerals and other little treasures that work perfectly when composed with our letterpressed cards. As a graphic designer, I can happily declare I have now styled photographs and channeled Irving Penn. My hope is as we evolve as a stationery company, the letterpressed cards and photography will expand onto journals and calendars. It’s fun to explore new ideas. Visit us May 19th in New York City, booth 1966. Special thanks to Conrad Firestein, my partner, fiancé, and photographer. He possesses tremendous talent and I am so lucky to have him in my life.

 

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Our new, beautiful catalogs are printed! Our design folds to fit into an A9 envelope (very convenient for mailings) and opens to reveal our whole collection of 72 typographically inspired greeting cards. All of the photography is by Conrad Firestein, my business partner and fiancé. We collaborated on the images over the last six months: many afternoon photo shoots, styling our letterpressed cards with dishes, flowers, shadowboxes, and small, fun, found objects. The images are also works of art, and will be used throughout the year in our promo materials. April 22-28th is National Stationery Week in the UK — a weeklong celebration of paper, writing and stationery! It would be great to have a celebration of all things paper here in the US, but that’s what the National Stationery show is all about, and we are happy to be participants. The show is fast approaching and we are excited!

Our 2013 Catalog!

We’ve been busy— lots of designing, planning and creating for next month!

RR Design Shop is excited to be returning to NYC for the National Stationery Show, May 19-22, 2013 at the Javits Center. Our beautiful, two color letterpressed promo cards will be arriving in paper stores’ mailboxes next week. We invite everyone to visit us at Booth #1966. Our catalog of cards has expanded to 72 bright + typographically-inspired designs, letterpressed on Cranes Lettra with vibrantly colored inks. Place an order at the show and you’ll receive a little handcrafted treat created just for you! We look forward to seeing you.

take the cake still life

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