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This year for the 2013 National Stationery Show, we have integrated some beautiful still life photography into our booth design and catalog. Our images echo the original look of our cards, evoke an memorable connection to our brand and communicate our strong aesthetic of beauty and creativity. Pops of color from fresh flowers, brightly patterned dinner plates and mercury glass ornaments all come to play! I love flea markets and have collected many frames, cake plates, rulers, coins, spoons, dice, wooden letters & numerals and other little treasures that work perfectly when composed with our letterpressed cards. As a graphic designer, I can happily declare I have now styled photographs and channeled Irving Penn. My hope is as we evolve as a stationery company, the letterpressed cards and photography will expand onto journals and calendars. It’s fun to explore new ideas. Visit us May 19th in New York City, booth 1966. Special thanks to Conrad Firestein, my partner, fiancé, and photographer. He possesses tremendous talent and I am so lucky to have him in my life.

 

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It’s been over three weeks since Rosemary Rae Design Shop’s National Stationery Show adventure. New York City, as always, was bursting with creative energy and we survived our two set up days (not without some small hiccups) and the show itself, which lasted four days. Walking around the Javits Center, we got lost in the sea of paper-madness. It was reassuring, at least for me, that type and paper joy is thriving!

Immersing myself in this project was a full-time commitment of my talent and time, in the months leading up to May. Completing a card line was a dream! As a full-time graphic designer with other design obligations and looming deadlines, my project always became a secondary priority. Recently I read this great quote by Ray Bradbury: “You’ve got to jump off cliffs all the time and build your wings on the way down.” It perfectly expressed my feelings about this endeavor. Attending this show motivated me to accomplish the design and presentation of 40+ greeting cards, gather feedback, and return to San Diego with a lot of creative momentum.

“What was your favorite part of the show?” I would have to say meeting all of the designers, bloggers, type-afficionados, and of course, the retailers who stopped by our booth. Everyone had a wise word to share and expressed their appreciation of my creative typography and good design. One blogger, Sonjia from bluebergitt.wordpress.com was super-complimentary and enthusiastic about my new card line and shared these kind words a few weeks ago on her blog: http://bluebergitt.wordpress.com/2012/05/30/best-of-show-rosemary-rae-design-shop/

It was also great to meet the other vendors who had booths in our row. We shared inspiration and learned more about each others’ product and businesses. I enjoyed meeting Sarah McCoy, http://www.thepermanentcollection.net, a graphic designer, who made the trip all the way from Des Moines, Iowa to present her collection of custom-designed letterpressed cards, and Monica Garrett, papercutindustries.com, a boutique wedding and event invitation designer based in Long Beach, California. Both of these women were friendly, talented and fun NSS “neighbors!”

Booth 1866 was cleverly constructed (pvc pipe painted silver with rows of taught wire to pin my cards) and we received many compliments on its simplicity and cheeriness. My cards definitely popped off the bright orange backdrop, their many colors reminding me of swirl candy! It was also an invigorating color for overwhelmed NSS buyers with fatigue! (A big thank you to Conrad Firestein, my handsome mate and partner through all of this. He was an amazing source of support, ideas and humor! I could not have done this show without him. xxoo!) Orders were written and lots of interest was generated for my unique designs.

Now I am in the midst of filling orders, developing new card designs, and completing the design of my website! And if you are reading this, watch for your happy fourth of July card!

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