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collage cubed

New collage for my 2014 Day 10 project :: blocks of wood covered with papers I purchased in Paris, scraps and other little bits of ephemera. Fun addition to my desk; they keep me inspired.

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Today’s project posted is a departure from the usual flat collages I have been doing. To brighten this January Monday, I post a collaboration between my husband and I: a small Parisian-inspired shadowbox. I had purchased two finials and when I opened the packaging, I realized the cardboard box it came in was an interesting shape. It resembled a stage. So with imagination, paper dancing girls, a horse, mirrors and a little bit of collage with french dictionary pages, and some lights, which Conrad enthusiastically contributed, we completed this small, rosy-glowing theatre. Peek inside; we hope it brightens + warms your day!

 

cancan theatre

 

 

Image

I care and I know you do, too. Here is a new infographic I created two weeks ago to educate the audience of our new PCI website, apathyisout.org. Combining engaging icons, illustrations and photos with serious statistics, this poster conveys alarming, timely information that hopefully encourages people to get involved. Issues such as poverty, human rights, water/sanitation, disease, and women’s rights are featured. We all can make a difference once we have the knowledge about what needs to be done! Become a local activist, get involved and show you care!

Lobby at La Costa featuring the PCI logo pallet

Ballroom at La Costa on November 5, 2011/PCI gala

PCI calendar, coffee and the Americas book

Invitation for the PCI gala

PCI Gala Save the Date Postcard featuring tapestry and stitched, embossed logo

During September and October 2011, I designed the gala collateral for PCI’s annual fundraising event on November 5th. When PCI’s new logo and identity were officially presented to our field offices earlier this year, our Guatemala office ambitiously recreated our new logo on a painted, wooden pallet with corn, rice and beans. Their enthusistic interpretation inspired our evening’s theme: “Reaching Across the Globe.” The tactile, hand-made feel was echoed in a “stitched” logo, used on our printed collateral, created by my colleague, Eric Watanabe and Shawn Ruggeiro­­, Director of Development, with whom I worked on this event, recreated additional large pallets. They were fun, prominent focal points in the main lobby and ballroom at the gala’s venue, La Costa Resort.

In July, the save-the-date postcard, letterhead & sponsorship material, and invitation featuring a dimensional, “pop up” fold showcasing the evening’s featured entertainer, Jose´ Feliciano, were created. A beautiful, multi-colored indian tapestry that perfectly represented the handsewn, tactile look was chosen as our background image. To unify all the pieces — signage, table tents, registration signs, calendar, auction sheets, auction book, VIP passes, photo jackets, and powerpoint slides were created with the same color palette, typography and visuals. Icons created to identity all of our intervention/program areas became design elements in the calendar, our volunteer t-shirts and tote bag.

Coffee beans, farmed at one of our programs in Nicaragua, were shipped to the US and roasted in Encinitas. The earthy, hands-on theme of the evening was showcased on the coffee bag labels and promoted this PCI program, begun in 2002. These coffee bags were a small gift to our guests and, hopefully, potential donors.

Because I work for a non profit, an event of this size and importance requires many hours of work. In between designing and coordinating the printed pieces, there was a lot of hand assembly — folding and assembling table tents, trimming 400 coffee labels and adhering them to the bags, designing small signs, then mounting and trimming them on foamcore, and designing 600 menus the night before and trimming to size. Luckily, I am very skilled with an X-acto knife and actually enjoy folding, scoring, and cutting paper, so it seems only fitting my design job would involve such vintage skills.

At previous jobs, I rarely saw the impact of my design contributions, but that has changed. A few volunteers (all of whom I met in San Francisco at a 50th anniversary celebration in September) shared with me their enthusiasm for PCI’s new look, and how the design of these recent events has made them proud to be part of this organization. These women have been with PCI since the early 1960’s, working alongside the founder in Hong Kong and Vietnam. Creating graphic design for a non-profit has been a challenging experience, demanding long hours, designing on limited budgets and inventing solutions on unrealistic timelines, but with 25+ years of experience, I meet these daily challenges. I have realized that everything I design raises awareness of PCI’s work, helps people around the globe, and it is truly appreciated.

New birthday cards designed by me + freshly letterpressed by Tim Butler at Quality Letterpress.

Looking forward to sending to my friends.
Should you like one, please contact me at rraedesign@gmail.com. ($7.00 each)

Every year I have made an effort to design a summer card. Summer is not a holiday but important to me, as it signifies a time for vacation and a time for happy memories to happen. Some of the best summers I have had have been in foreign locations, on a beach! This year Tim, at Quality Letterpress, skillfully letter-pressed my cards on beautiful paper. They are for sale should you wish to purchase- $7.00 each. Enjoy your summer and I hope it is full of sunshine and creativity.