I created the tags on this gold tree from vintage 1946 Town & Country magazines I purchased at the Rose Bowl in Pasadena. I was intrigued by these glamorous, socialite women modeling furs, dresses and jewelry of the era. The opulence of the outfits and the hollywood-esque photography inspired me to create a few gift tags with some of the images. Five tags turned into ten, then twenty. A tree branch mounted into a discarded log from my yard, and spray painted gold completed the display. The finished project measures 28 inches high x 24 inches wide. It has become an impressive focal point in my art studio.
What made this project especially interesting was as I looked through these magazines, I discovered a historical, visual catalogue of style in postwar America. World War II had just ended and here was an elite magazine catering to wealthy women, all eager to be new and beautiful. Page after page showcases air travel, cars, boats, gin, perfume, makeup and of course fashion. Even the copywriting is full of spring & promise — “… new length, new sleeves, new collar and in the new again silky flat fur … fabulous!”
My small collages were created by clipping out the women and adhering them with glue to kraft paper tags, smudging rubber stamp ink and acrylic paint along the edges and background. I embellished the images with vintage buttons, paper flowers, tinsel, vintage rick rack, scraps of paper, tickets, small beads and paper butterflies. All the tags were finished with glitter and scrap ribbon. The seasons are consistently referenced in the ads and so the branches, with the tags tied to it, made the perfect presentation.